Generating Cashflow through Marketing: 5 Ways to Creating Higher Profits

Do you think of marketing as an expense or an investment? In this workshop we’ll look at what you need to do to make marketing an investment with a measureable return on investment [ROI].

We’ll look at the power of testing and measuring the effectiveness of different marketing approaches, the idea of customer acquisition cost and lifetime value, and the importance of having a number of lead generation strategies in action at any one time.

We’ll talk about the power of the 5 Ways that link marketing and finance, and which, applied in an appropriate manner for your business, could lead to a really significant increase in profits. You’ll consider what strategies for lead generation, converting those leads into customers, building customer loyalty and increasing the value of each sale you can apply in your business.

We’ll discuss the importance of market segmentation and how to write effective marketing and advertising copy. By the end of the workshop you will have a strategic framework around which to build your marketing. You’ll also have identified some strategies to start with and the ways that you are going to test and measure them.

Preparation: Bring some of your current marketing materials: not just adverts, but direct mail copy, brochures, key web pages and anything else that you send out into the world to generate interest in your goods and services. If you can, see what data you have on the number of customers you have and how often they buy from you, and how much you spend on marketing activities and the number of leads that you generate as a result.

Click here to read about your ActionCOACH workshop presenter, Nick Dougan

Please click below to book onto additional workshops in the ActionCOACH series.

Time Mastery Workshop:  Getting the Best Return on Your Most Precious Resource.

Team Building and Leadership workshop: Getting the Right People on the Bus.

Streetwise Marketing Workshop:  Do Something Different and Build Real Customer Loyalty.

Systemisation and Leverage Workshop:  Make Your Business a Systems-based Business.

Agenda:

0900 Registration and refreshments

0930 Workshop

1045 Refreshment break

1100 Workshop

1230 Lunch & refreshments

Kent Science Park is a unique location for businesses to let high quality office, laboratory, R&D, technology, engineering, ICT and high-tech manufacturing accommodation. Space to let ranges in size from 100 sq ft to over 40,000 sq ft. The Park has consent to design and build 120,000 sq ft of bespoke accommodation in the next five years.